Heather Finn


I am a designer and developer with a broad range of skills in all areas of web design, including responsive design, HTML, CSS and JavaScript. I use a data-driven design approach resulting in continuous improvement through analytics, A/B testing, and user research to maximize the potential of a site.


User Experience

Visual design, accessibility, user testing, wireframing, A/B testing, information architecture, user research

Computer Languages

HTML, CSS, JavaScript, Ruby on Rails, SQL

Software & Tools

Google Analytics, Adobe Photoshop, Adobe Illustrator, Sketch, Wordpress, GitHub

Professional Experience

Principal Product Designer


Apr 2018 - present

Washington, DC

  • Design and develop flows, interactions, and experiences on learnzillion.com
  • Significant improvements to the lesson builder, improving usability and consistency greatly
  • Designed a way for different customer sites to share collections of content easily
  • Redesigned the user account settings to create a more delightful sign up experience
  • Enhanced our wikipage functionality to allow authors to select different ways to display content, including accordion and card navigation options
  • Continued research and improvement for the slide builder, taking user feedback and optimizing it further

Senior Product Designer


Jan 2016 - Apr 2018

Washington, DC

  • Design and develop flows, interactions, and experiences on learnzillion.com
  • Improved upon lesson plan authoring experience with user research guiding decisions, significantly decreasing the need for external tools via a visual slide builder on the platform
  • Increased engagement with lesson plans by 15% through display of related content
  • Pushed digital curriculum forward with experiments in virtual manipulatives and HTML canvas
  • Research, design, and front-end implementation for online practice, LearnZillion's first student-focused feature
  • Design and front-end implementation for district assessments and reporting
  • Updated our style guide to make it easier for designers and developers to quickly reuse existing design patterns
  • Expanded internal knowledge and strategy with brown bags on A/B testing and content strategy, as well as leading book studies on Mental Models and Hardboiled Web Design
  • Performed user research and analysis of search, current authoring experience, and prototypes for possible future product features

Product Designer and Front-end Software Engineer


Oct 2014 - Jan 2016

Washington, DC

  • Areas of responsibility included visual design, interaction design, and front-end development
  • Worked with stakeholders and users to define and plan requirements for new features
  • Designed and wrote front-end code for an integrated lesson plan authoring tool based on stakeholder interviews and user research
  • Added LRMI, clicker, and touch support to content
  • Completed competitive analysis of other education tools on the market, forming the foundation of our competitive analysis library
  • Researched technology integration in the classroom, gathering data from multiple internal and external reports

Digital User Experience Manager

World Wildlife Fund

Jun 2011 - Sep 2014

Washington, DC

  • Managed the design and user experience for the WWF website: worldwildlife.org
  • Worked with stakeholders to define design for online campaigns by facilitating design discussions around goals and audience, creating interactive wireframes, and creating layouts using HTML, CSS, and JavaScript
  • Wrote and managed the nonprofit's first Digital Brand Guidelines to ensure design consistency across digital channels
  • Defined the design direction for the August 2012 site redesign, including the responsive design and strong use of imagery
  • Designed and wrote code for WWF's first responsive donation form, using HTML, CSS, and JavaScript along with integration with Convio/Blackbaud's API
  • Implemented the nonprofit's first A/B testing plan, resulting in improved layouts leading to higher conversion rates:
    • 83% increase in e-newsletter sign-ups from the main sign-up form
    • 12% increase in conversions for the Online Gift Center
    • 35% increase in e-newsletter sign ups from the homepage while simultaneously improving revenue from the homepage by 50%
    • 26% improvement to mobile revenue in the Online Gift Center and a 23% increase in mobile conversion rate
    • 12% increase in conversions from the Advocacy Center homepage
    • Lowered the bounce rate on the homepage by 14%
    • 0.5% increase in online year-end donations
    • 12.9% increase in click-throughs on the Travel Program page, lowered the bounce rate by 23.2% and more than doubled the conversion rate for click-throughs to partner tour company
  • Launched the first in-house user testing plan, incorporating site surveys and remote testing tools to help drive design updates on the site
  • Designed and wrote the code behind the popular and responsive game series Animal IQ, making it quick and easy to replicate for other species by writing extensible code and detailed documentation
  • Assisted with code updates in Ruby on Rails for the WWF site and Content Management System

Web Producer

World Wildlife Fund

Oct 2008 - Jun 2011

Washington, DC

  • Managed the daily content updates on the web site through the Content Management System
  • Designed and wrote code for the nonprofit's first mobile web site
  • Designed and wrote code for new page layouts on the site, including HTML, CSS, and JavaScript development and integration with the back-end of the Content Management System
  • Managed a quarterly e-newsletter through Convio, including HTML build-out of the back-end templates
  • Designed and wrote code for the popular Find Your Inner Animal quiz in Flash and integrated it with WWF's CRM software, resulting in hundreds of thousands of new e-newsletter sign-ups
  • Created and managed donation forms through Convio, including the nonprofit's fully customized donation forms using the Convio API
  • Analyzed and refactored code on the site to reduce page load time
  • Award for Outstanding Contributions to Marketing Communications

Web Support Specialist

Corporate Executive Board

Mar 2008 - Sep 2008

Arlington, VA

  • Responsible for first-level technical support of member Web site
  • HTML/CSS development for site content
  • Training users of the content management system through support and documentation
  • Quality assurance and testing of new features for CMS
  • Key projects included establishing a guide to the underlying database system and creating a dashboard for deeper troubleshooting analysis

Technical Writer

Two Men and a Truck

Nov 2005 - Dec 2007

Lansing, MI

  • Authored and maintained printed, context-sensitive, and online help manuals for proprietary software
  • Established troubleshooting, procedure, and system documentation
  • Managed users and content on the company intranet
  • Developed interactive reports using Microsoft SQL Reporting Services
  • Assisted with application design and development

Volunteer Experience

Web Design Consultant

Dec 2015 - Dec 2017 New York, NY

Worked with the founder to design and build out front-end of the site.

Web Designer

Nov 2016 - Dec 2017 CA

Worked with the founder to design and build a Wordpress site.

Web Site Auditor

Jan 2016 - Feb 2016 Raleigh, NC

Completed a thorough review of analytics and provided a detailed analysis with recommendations for the goals, audience, content, and design of the site.

Web Designer

Oct 2015 - Dec 2015 New York, NY

Worked with the founder to redesign the nonprofit's existing site, using style tiles and wireframes to define design direction.

Web Designer

Feb 2015 - Jun 2015 Oakland, CA

Worked with their Co-Founder & CEO to redesign and build the nonprofit's existing site at upwardroots.org. Evaluated existing content through an audit, planned out the key pages of the site with wireframes, and researched CMS options.

Web Designer

September 2014 - December 2014 San Francisco, CA

Worked with BRIDGE's Founder and CEO, designed and developed a one page site at bridgesf.org to help raise awareness and funds for the nonprofit.


University of Nebraska

2001 - 2005

Omaha, NE

  • Bachelor of Science (BS), Management Information Systems
  • Internet Technologies Concentration
  • Psychology Minor
  • Graduated Magna Cum Laude